Client
Alloca curates investment opportunities for retail crypto investors who want strategy guidance, not just another wallet.
The brief
Help us launch publicly. We need a brand site that makes the value clear in 10 seconds, app mockups for the wait-list flow, and copy that doesn't feel like every other DeFi product.
What we built
- Positioning pass — moved from 'DeFi protocol' to 'curated investment marketplace'
- Hero with app preview, problem-solution framing
- Wait-list flow with Telegram bot for early access
- Investor and operator sections
- Custom illustrated mockups instead of stock screenshots
Outcome
Launched at alloca.io. Wait-list activated and managed through Telegram.